To the logistics team, getting products in their best state from point A to point B is an uphill task. But to the outside world, it’s quite a simple task – just packaging and choosing a freight carrier. Not quite, though! It’s a process that requires time and thought. And here are seven tips to …
by norkol 
Besides choosing a reliable freight transit company, you’ll need to pick the right internal and external packaging for your products to prevent damaging fragile products. The right packaging also keeps your shipment in its best shape and protects against various weather elements. However, there are many packaging materials and options, making it hard to choose the …
by norkol 
As seen in Packaging Strategies Paperboard packaging is a staple for food and pharmaceuticals brands because it’s easily sourced and cost effective — but there’s more to paperboard than convenience. With the popularity of over-the-counter (OTC) pharmaceuticals and shelf-stable packaged food products, quality paperboard packaging in both substance and design is an asset for both …
by norkol 
The cost of procuring packaging can go up and down depending on supply chain dynamics, raw material availability, regulatory changes, and transportation costs, but our customers’ budgets tend to be a lot less variable. It takes an agile, flexible network of packaging sources and logistics services to prevent market changes from impacting customers. This is …
by norkol 
Paper or plastic? The phrase immediately sparks images of grocery store checkout lines. Just like consumers choose paper or plastic for their practical needs or preference, your business may consider looking into the two specialty products when making a packaging decision for your food products. Plastic Packaging Let’s face it, plastic is everywhere in the …
by norkol 
Marketing professionals and branding experts may naturally place greater emphasis on consumer-facing packaging, but packaging experts know that paper and plastic serves a role at every stage in the realization of a consumer product, from manufacturing and transport, to retail marketing efficacy and shelf-life predictions. Though the breadth of industries served by behind-the-scenes paper and …
by norkol 
Packaging is paramount in retail marketing, and everyone working to promote the world’s largest brands depends on it. Consumers are increasingly demanding higher levels of convenience, personalization, and environmentally-friendly packaging options from their favorite companies, and it’s necessary to leverage aesthetic and functional components in order to compete with other products on the shelf. With …
by norkol 
Flexible packaging is one of the most convenient, impactful, and cost-effective packaging options on the market. Unfortunately, it’s only been available to large national brands with big budgets and bigger inventory – until now. For the first time available in the US, an innovative flexible packaging manufacturer is leveraging digital printing technology and a disruptive …
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