Paper or plastic? The phrase immediately sparks images of grocery store checkout lines. Just like consumers choose paper or plastic for their practical needs or preference, your business may consider looking into the two specialty products when making a packaging decision for your food products. Plastic Packaging Let’s face it, plastic is everywhere in the …
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Marketing professionals and branding experts may naturally place greater emphasis on consumer-facing packaging, but packaging experts know that paper and plastic serves a role at every stage in the realization of a consumer product, from manufacturing and transport, to retail marketing efficacy and shelf-life predictions. Though the breadth of industries served by behind-the-scenes paper and …
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Packaging is paramount in retail marketing, and everyone working to promote the world’s largest brands depends on it. Consumers are increasingly demanding higher levels of convenience, personalization, and environmentally-friendly packaging options from their favorite companies, and it’s necessary to leverage aesthetic and functional components in order to compete with other products on the shelf. With …
by norkol 
Flexible packaging is one of the most convenient, impactful, and cost-effective packaging options on the market. Unfortunately, it’s only been available to large national brands with big budgets and bigger inventory – until now. For the first time available in the US, an innovative flexible packaging manufacturer is leveraging digital printing technology and a disruptive …
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In any endeavor, you want to make sure you use the right tool for the job. But just like you wouldn’t use a butter knife to trim back tree branches, you also wouldn’t use a machete at the dinner table. It’s not about what’s bigger, heavier, or more expensive; it’s about what meets your needs …
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Mr. Rogers, one of America’s favorite television personalities, often told a story of when he was a boy and would see troubling things on the news: “My mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my …
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In our global economy, businesses need to be able to get their products from their plant to their warehouse and to retailers across the nation and across the globe quickly without damaging the product. Damaged product also damages the bottom line, making packaging a critical player in the world economy. While environmental concern and awareness …
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Norkol is pleased to announce that as of July 2017 we are officially partnering with the National Alliance on Mental Illness (NAMI) as a StigmaFree Company. NAMI is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental health conditions. What started as a small group of families …
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In the game of football, protection is key, specifically when it comes to the quarterback. The offensive line strives to protect the quarterback in order for plays to have the best outcome. Without such protection, the quarterback could get hit multiple times during the game, causing lost opportunities and even injury. This is where Norkol …
by norkol Martin Kolinski, takes over the role of CEO and becomes the third generation Kolinski to lead the Norkol team.
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